Google Search Ads That Drive Measurable Revenue
Why Google Search Ads Are Essential for Growth
Google Search captures users with purchase intent, which means lower friction and higher conversion rates. We structure campaigns to convert that intent into predictable revenue, while protecting margins and scaling efficiently.
- Immediate intent capture, high conversion rates
- Control over CPA, ROAS and incremental revenue
- Scalable performance with clear attribution
Problems We Fix
Poor account structure, wasted bid overlap, and keyword cannibalization
Weak Shopping feeds, missing product attributes, and wrong priority settings
Bad attribution and offline tracking gaps, leading to wrong optimizations
No audience layer, causing missed upsell and remarketing opportunities
What We Do
Search Campaigns
Intent mapping, match type strategy, negative keyword architecture
Shopping Campaigns
Feed optimisation, merchant center hygiene, campaign priority and custom labels
Performance Max
Asset optimisation, product grouping, audience signals for lift and control
YouTube Search and Discovery
Top of funnel intent enrichment for longer purchase cycles
Remarketing and RLSA
CPL reduction using audience bid adjustments and tailored creatives
Conversion Tracking
GA4, inquiry form submission, conversion imports, offline attribution
How We Execute Search Campaigns
Discovery and strategy
Understand your business, define KPIs, build strategic roadmap
Deliverable: Campaign strategy & benchmarks
Structure and launch
Structure campaigns, create ads, implement tracking, deploy
Deliverable: Optimized account setup
Test and optimise
A/B test, refine targeting, optimize bids, eliminate waste
Deliverable: Weekly optimization reports
Scale and expand
Grow budgets, launch new campaigns, maintain efficiency
Deliverable: Monthly growth plans
Creative that Converts, Landing pages that Close
Search performance is only as good as the landing experience. We provide ad copy blueprints, headline testing frameworks, and landing page recommendations that reduce friction and lift conversion rates.
- Headline match to ad copy, unique value proposition immediate on page
- Fast mobile page load, visible CTA above the fold, frictionless forms
- Pixel and server side events for conversion mapping
Creative that Converts, Landing pages that Close
Search performance is only as good as the landing experience. We provide ad copy blueprints, headline testing frameworks, and landing page recommendations that reduce friction and lift conversion rates.
- Headline match to ad copy, unique value proposition immediate on page
- Fast mobile page load, visible CTA above the fold, frictionless forms
- Pixel and server side events for conversion mapping
Measurement Setup You Can Trust
- GA4, GTM deployment and validation
- Pixel setup and Conversions API for Meta where required
- Offline conversion imports and CRM integration (CSV or API)
- UTM taxonomy and conversion mapping for multi channel attribution
