Reval Real Estate — Building a Scalable Lead Engine for Property Services
Industry
Real Estate Brokerage & Consultancy
Services
Google Ads (Search & Performance Max), Meta Ads
The Challenge
Reval is a Brisbane, Queensland-based real estate brokerage and consultancy firm serving clients across residential, commercial, and investment property segments throughout Queensland and broader Australian markets. Prior to our engagement, their digital advertising was generating traffic but failing to produce sufficient qualified inquiries to support their sales pipeline. The campaigns lacked strategic segmentation, treating all property types and buyer intents uniformly despite significant differences in purchase considerations, transaction values, and client needs across these segments in the competitive Brisbane property market.
Our Approach
We developed a multi-platform strategy designed to capture property buyers, sellers, and investors at various stages of their decision process across Queensland:
- Restructured Google Ads campaigns with distinct segmentation for residential sales, commercial brokerage, and investment consultancy services
- Implemented Performance Max campaigns leveraging Google’s inventory across Search, YouTube, Display, and Maps to maximize reach among property-interested audiences in the Brisbane metropolitan area and beyond
- Developed ad messaging frameworks tailored to each property segment—addressing first-home buyers differently from commercial property investors or portfolio builders
- Created location-specific campaigns targeting high-value suburbs and emerging investment areas within Brisbane and across Queensland
- Applied audience strategies including life event signals (home purchase intent), income-based targeting, and property investor profiles
- Launched complementary Meta campaigns to build awareness and capture users earlier in their property search journey
- Implemented retargeting sequences for website visitors who engaged with specific property types or service pages
- Established lead quality scoring to distinguish between casual inquiries and serious prospects with near-term transaction intent
Our Approach
We developed a multi-platform strategy designed to capture property buyers, sellers, and investors at various stages of their decision process across Queensland:
- Restructured Google Ads campaigns with distinct segmentation for residential sales, commercial brokerage, and investment consultancy services
- Implemented Performance Max campaigns leveraging Google’s inventory across Search, YouTube, Display, and Maps to maximize reach among property-interested audiences in the Brisbane metropolitan area and beyond
- Developed ad messaging frameworks tailored to each property segment—addressing first-home buyers differently from commercial property investors or portfolio builders
- Created location-specific campaigns targeting high-value suburbs and emerging investment areas within Brisbane and across Queensland
- Applied audience strategies including life event signals (home purchase intent), income-based targeting, and property investor profiles
- Launched complementary Meta campaigns to build awareness and capture users earlier in their property search journey
- Implemented retargeting sequences for website visitors who engaged with specific property types or service pages
- Established lead quality scoring to distinguish between casual inquiries and serious prospects with near-term transaction intent
Results We Delivered
The campaigns established a consistent acquisition system for this Brisbane-based brokerage:
- Generated 200+ qualified leads monthly on a sustained basis across all property segments
- Improved lead quality with higher rates of inquiries converting to consultations and client engagements
- Achieved visibility in competitive Brisbane and Queensland property searches across both residential and commercial categories
- Built a diversified lead source spanning multiple platforms and property types, reducing dependence on any single channel or segment
Key Takeaway
Real estate lead generation requires balancing volume with quality—too broad an approach generates unqualified inquiries, while overly narrow targeting limits growth potential. By segmenting campaigns around the distinct characteristics of residential, commercial, and investment property services in the Australian market, we helped this Brisbane-based brokerage connect with prospects whose needs matched their expertise. The resulting lead flow provided the brokerage with predictable pipeline visibility across multiple revenue streams, enabling more strategic resource allocation and sales team planning.
He is too good. He knows his stuff very well and goes out of the box to get you the best. Recommended 100%